18 EAST X HELINOX
The first partnership with Helinox, a prominent leader in outdoor equipment harnessing durablity and packability in the lightest form, produced the Helinox Tactical Chair One and Helinox Tactical Field Duffle Bag.
Inspired by the feeling of childhood nostalgia, of a youth spent outdoors, I looked towards the woodblock prints of artist Gustave Baumann. His vivid landscapes of the American Southwest resonated with me, and I drew from the way he played with color to create the print designs for the collab.
Creative concept and print creation done by me.
