18 EAST X ASICS
Creative concept and shoe design by me.
This collaboration was really about marrying the slow, natural approach to design of 18 East with the fast silhouette of the Gel-Nimbus 10.1. We layered cotton jacquard, raw-edged hemp canvas, and cotton mesh under translucent tiger stripes and an organic patterned synthetic overlay to emphasize depth and texture.
Below you can see the original pitch evolve into the final product.
